Monday, September 25, 2006

Why a blog about murals and faux finishes?

Recently I've been getting so many questions about the process of creating custom handpainted murals and unique faux finishes, the costs and time involved, my current schedule, etc, especially now that I've launched my new project, the San Diego Finishing School. I'm seeing this blog as a quicker, more interactive response mechanism than email and constant manual site updates. I want to develop accessible and complete answers to the most frequent questions and also be able to respond fully and quickly to individual inquiries. Just so its really clear, the main concept of the school is adapted from the main concept of my business painting custom murals and other customized artwork: instead of "creating the art you want" (the tagline for my online portfolio) the mission of the Finishing School could be "creating the art education you want", if I had written it in the same format. Having studied art in several places & formats in my career, I've been often disappointed when it seems like the the teacher is teaching to the middle of the class, or to a general level of proficiency rather than to excellence and those who want to excel. I have always wanted to attend a school tailored specifically to my goals, and take classes that build on my existing knowledge without the inevitable redundancy of a general lesson plan prepared on a topic rather than prepared for me. In the last couple years I have had a number of requests to teach a seminar on what I do or allow someone to apprentice on one of my jobs. So instead of finding that ideal school to attend, I've established the San Diego Finishing School to share what I've learned, and how I've learned it, in a way each student can best learn it, regardless of past experience and skill level. I work with other contractors wanting to improve their skills, but you don't have to have any artistic experience at all to thrive at the San Diego Finishing School, just the desire to learn, time and money to invest, and the courage to bring your full energies and intention to developing your artistic skills with my guidance. In the same way I customize every painting project to the goals and expressed desires of my client, so I customize every session to the goals of my students. This process of personal artistic growth requires a mental investment (its not always so easy to decide exactly what you want), but its an investment that has repaid me a thousand-fold every time I've made it. My professional goals as contractor and teacher are ultimately one: to facilitate this kind of intensely satisfying and rewarding artistic experience for my clients, and bring them large personal returns on the investments they make in themselves.

1 comment:

shakti space designs said...

John,

I'm happy to see your blog. I've been Googling for a good hour for faux finish blogs. Just looking for blgos to share ideas and business woes other than muralsplus.com and other community sites. I've been in the business going on four years in Feb. 2007.

Good luck with the San Diego Finishing School. I hope you have great success.

Check out my site if you get a chance. www.shaktispacedesigns.com

Lucinda